Burberry has its own channel on Apple Music
The British fashion house is the first major brand to launch its own section in the streaming service
You can now listen to Burberry's channel on Apple Music. The luxury label has since 2010 been fond of introducing British artists through Burberry Acoustic – if this is what you've been missing, fear not, there's plenty of the custom music videos to be found on YouTube. Burberry runway shows have also been known to feature live acoustic music, performed by a chosen up-and-coming artist.
"There are so many extraordinary British artists and it is a privilege to have the opportunity to work with them and showcase their incredible talent," Christopher Bailey said. "Music has always been intrinsic to what we do and I am excited about our partnership with Apple on this amazing platform which will enable us to take what we do now with Burberry Acoustic and share it with an even bigger audience."
As expected, plenty of the music on Burberry's dedicated Apple Music channel will be from British artists, too. Users can find Burberry in the "Curators" section, where they will be first to receive updates and enjoy exclusive behind-the-scenes content from artists.
The launch is accompanied by exclusive videos from Lilla Vargen, Georgie and Rhodes. Alison Moyet's video will be filmed at the Burberry runway show on 21 September, where she is the star performer. Lilla and Georgie's videos are now out and you can watch them right here.
What's more, the Apple Music Festival will be held at London's Roundhouse from 19 to 28 September (you can watch it for free on your Apple device or on iTunes), so Burberry big musical collaboration is perfectly opportune.
Take it up a notch: wear the Apple Watch Hermès and stream Burberry's playlist on it. Now that's full-on luxury.