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Beyoncé-inspired tower set to rise in Melbourne

We bet it will be dubbed 'Beyhive'

By Andrea Tim | Published: 7 Jul 2015

The Beyoncé tower
Photo: Elenberg Fraser

Melbourne's central business district is about to get even more interesting. Project plans for a 226-metre-high tower that resembles the curvy, ghostly shapes in Beyoncé's Ghost music video have been approved. The best part: this resemblance is not a coincidence.

"For those more on the art than science side, we will reveal that the form does pay homage to something more aesthetic – we're going to trust you've seen the music video for Beyoncé's Ghost," architecture firm Elenberg Fraser said.

The 68-storey Premiere Tower will be located at 134 Spencer Street; it will contain 660 apartments and a 160-room hotel. It isn't your typical symmetrical structure, but it is as practical as it is aesthetically creative.

"This project is the culmination of our significant research," the firm added. "The complex form – a vertical cantilever – is actually the most effective way to redistribute the building's mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements."

In other words, the building is stable and can withstand strong winds. A completion date for the Premiere Tower has yet to be announced, but we already think it's fierce. See more concept photos here.

Related: The New York Edition Hotel


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