Theo James is the new face of Hugo Boss fragrances

We love men who smell good

By Verinia Khoo | Published: 7 May 2015

Theo for Hugo Boss
Photo: Hugo Boss

It has just been announced that actor Theo James will be the new face of Hugo Boss Fragrances, joining the ranks of Gerard Butler, Orlando Bloom and Ryan Reynolds. The Divergent star's first ad campaign will be released in September.

"I'm honoured to be representing Boss Parfums as an Ambassador in their latest perfume campaign. I have for a long time admired Boss for achieving the perfect balance between the classic and the contemporary," Theo said in a statement. "This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance."

Related: Jason Wu on Hugo Boss


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