share

Theo James is the new face of Hugo Boss fragrances

We love men who smell good

By Verinia Khoo | Published: 7 May 2015

Theo for Hugo Boss
Photo: Hugo Boss

It has just been announced that actor Theo James will be the new face of Hugo Boss Fragrances, joining the ranks of Gerard Butler, Orlando Bloom and Ryan Reynolds. The Divergent star's first ad campaign will be released in September.

"I'm honoured to be representing Boss Parfums as an Ambassador in their latest perfume campaign. I have for a long time admired Boss for achieving the perfect balance between the classic and the contemporary," Theo said in a statement. "This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance."

Related: Jason Wu on Hugo Boss


Most Popular

Advertisement

MORE, MORE, MORE

Zayn & Gigi Engaged?

Zayn & Gigi Engaged?

He had 'Love' tattoed on his hand, and she was spotted with a ring on that finger!

ELLE Instagram
Lindsay converts?

Lindsay converts?

The actress deletes all her photos on Instagram and writes "Alaikum salam" in her bio, sparking rumours that she has converted

Advertisement
Brangelina agrees

Brangelina agrees

The two are committed to "act as a united front" for the sake of their children

Rowling's duty

Rowling's duty

The author fires back at the US president elect's rant against Meryl Streep

Nora Danish raps

Nora Danish raps

The actress makes her first foray into the music industry with a track called 'Ini Lagi Boom'

La La Land wins

La La Land wins

Highlights from the 74th Golden Globe Awards, including the best speeches. Also, Meryl Streep loses her voice

ELLE Instagram