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Taylor Swift has trademarked a few new phrases

Also, the singer announces world tour film, to drop close to Christmas

By Andrea Tim | Published: 14 Dec 2015

Taylor's trademarks
Photo: taylorswift/Instagram

Taylor Swift is too quick. Before we could all have ourselves a very merry Swiftmas, the singer trademarked the word 'Swiftmas', along with 'Blank Space', 'And I'll Write Your Name', 'A Girl Named Girl' and '1989' on 3 December with the United States Patent and Trademark Office.

Tantalizing Trademarks explains that the multiple applications made on each phrase are for different kinds of goods and services. The timeliness of it suggests that Taylor is aware of the appeal – both commercially and aesthetically – her catchy lines and moniker puns will pose this Christmas season and for years to come. There's always money to be made from every line she utters, anyway.

And even more so with the Christmas present she's about to give everyone.

Taylor, who turned 26 yesterday (Happy birthday, Taylor!) announced that on 20 December, the 1989 World Tour film, directed by Jonas Åkerlund will be released on Apple Music. Still holding back on getting your 3-month trial subscription? Come 20 December, there would be no reason to. Maybe we can still have a Merry Swiftmas, after all; it just has to be on Taylor's terms.

Related: People who felt it necessary to make amends to Taylor Swift


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