share

Rihanna purchases trademark for her name

The singer's latest move to trademark her family name hints at potential venture into many fashion and beauty lines

By Andrea Tim | Published: 8 Aug 2014

Rihanna's trademark
Photo: Kevin Winter/Getty Images

Okay 'fess up; how many of you can remember Rihanna's family name without Googling it? We'll leave the singer's diehard fans out of this, but for the rest of you who can't, it's Fenty. It's likely that we'll be seeing a lot of that name in time to come since Rihanna's only gone and bought the trademark for it.

Rihanna has done plenty in the music, fashion, and beauty industry already, but that doesn't mean that she's slowing down anytime soon. Recent trademark documents show that the Barbadian hitmaker and frequent high fashion collaborator and filed her surname under segments like cosmetics, intimates, nails, swimwear, and apparel.

It's either RiRi is looking to explore these industries soon, or she just doesn't want anyone cashing out on her family name. We won't pretend to know her many whimsies, but we doubt it's the latter. On that note, we wouldn't be sure how to feel if she made more naked dresses, but there'll be no complaints if she starts one helluva makeup brand.

Related: Rihanna intends to launch her own label
Related: Rihanna rocks green hair for MAC Viva Glam


Most Popular

Advertisement

MORE, MORE, MORE

Kanye is blonde

Kanye is blonde

The rapper makes his first public appearance since being hospitalised last month

Madonna karaokes

Madonna karaokes

She also talks about "tongue-in-mouth kissing" the late Michael Jackson

Tom Ford

Tom Ford

The designer said that men should experience penetration once in their lives to understand women

ELLE Instagram
The custody war

The custody war

Angelina has been granted physical custody of the kids while Brad has agreed to therapeutic visitation rights

Elfira's award

Elfira's award

The actress hopes that the national recognition she's received will inspire her peers to achieve success

Advertisement
Gotham engagement

Gotham engagement

James Gorden and Lee Thompkins are going to get their happily ever after in real life

Amanda is pregnant

Amanda is pregnant

The actress and her fiancÚ Thomas Sadoski are expecting their first child

ELLE Instagram