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Rihanna launches the ANTIdiaRY project

Riri also announces her world tour to be in February 2016

By Verinia Khoo | Published: 24 Nov 2015

ANTIdiaRy project
Photo: Samsung Mobile US/Twitter

Four days ago, Rihanna released a teaser and a website for her upcoming eighth studio album, Anti. Now, we've got four teasers of a project called ANTIdiaRy that's a result of the partnership between Riri and Samsung.

One of the teasers show Riri following two children through a corridor before finding a small key. At the end of the corridor, a small girl (or is it a boy?) appears with a crown over her (or his) eyes. If that seems familiar to you, it's because it's the exact image of her Roy Nachum-designed album cover that she revealed about two months ago.

The website, ANTIdiaRy.com, is only fully accessible on mobile devices and it will first bring you to the empty room seen in the trailer. You'd have to tilt your phone around to navigate through the rooms to look for clues. According to Samsung, this "is just the beginning of an unforgettable exclusive journey through Rihanna's life story".

Besides the ANTIdiaRy project, Riri has also announced her Anti world tour in February 2016. Tickets will go on sale on 3 December 2015 with pre-sales happening on 30 November at livenation.com. Opening acts include Travis Scott in the US while The Weeknd and Big Sean will be in the UK. It's too bad that she won't be coming to Malaysia.

Related: Rihanna on love and why she returned to Chris Brown
Related: Rihanna launches her own hair, styling and makeup agency


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