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Prince George's Blue Baby Jumper Sells Out

The 'George' sweater caused a shopping storm on personalised baby apparel retailer My 1st Years

By Andrea Tim | Published: 7 Apr 2014

George's Baby Jumper
Photo: Jason Bell/Camera Press via Getty Images

Prince George isn't even a year old and he’s already taking after his mum, Duchess of Cambridge Kate Middleton, as a trend-setter.

The baby blue sweater he wore in a recent photograph taken with his parents in their home at Kensington Palace caused a chase for similar sweaters on online personalised baby retailer My 1st Years.

Over 1200 personalised knits were reportedly sold just days after the royal family photo was released. As expected, there were notably more orders for the name 'George'. Although My 1st Years had managed to restock after the first wave of orders, it wasn't long before the jumpers were sold out again.

Baby girls weren't left out of the trend; there were orders for pink sweaters with personalisation requests like Princess Kate and Prince George’s Future Wife. We defy you not to think this is too cute.


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