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Kate Upton And Neff Stand Up To Cancer

The model teams up with the headwear brand for a special collection of beanies for charity

By Jamie Khoo | Published: 21 Feb 2014

Kate Upton & Neff
Photo: Neff Headwear

We love a beautiful campaign and all the more so when it’s for a good cause. Model Kate Upton has teamed up with American headwear brand Neff to design two limited edition beanies for a special Love Collection, proceeds of which will go toward Stand Up To Cancer, which fundraises for cancer research.

For every beanie sold between Feb 14 and Mar 14, Neff have pledged to donate 10 percent of the retail price to the charity, which could add up to a maximum donation of $20,000 (approx RM66,064). 

To promote the collection, Kate herself appears in a series of photographs wearing the beanies, dressed in laidback, cosy jumpers and jeans. She’s most well known for her barely-covered appearances in Sports Illustrated so seeing her covered up from head to toe is a bit of an unexpected surprise.

Still, the beanies (and Kate) are just as effortlessly beautiful and full of love. We don’t care that the sun’s been beating down hot on our heads in this part of the world – we’re getting ourselves one.


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