Kaia Gerber is the new face of Marc Jacobs Beauty

Cindy Crawford's daughter lands a major beauty contract

By Mei Jing Goh | Published: 9 Sep 2016

Kaia at Marc Jacobs
Photo: marcbeauty/Instagram

Following Marc Jacobs Beauty's announcement that Kaia Gerber will be the new face of the brand, it's becoming undeniable that Kaia is following in the footsteps of her supermodel mother Cindy Crawford, who the 15-year-old is the spitting image of. That is not to say that Kaia is riding on the coattails of her mother, because genetic lottery aside, the unexpected casting is exactly what makes her the perfect choice for Marc Jacobs Beauty, a brand well known for its innovation and attempts to stay ahead of the pack.

From what we can see in the campaign sneak peeks, Kaia looks absolutely stunning in an over-the-top lion's mane look, paired with dramatic eyes. In another behind-the-scenes shot, she makes us want to give our turquoise eyeliners another go. What's it like being just 15 years old and already so influential? Ask Kaia. Meanwhile, the rest of us have a campaign film to look forward to.


Cindy must be so proud!

Related: Kylie and Tyga could be the new Kimye of fashion
Related: Cindy Crawford's daughter lands her first modelling contract


Most Popular

ELLE Instagram


bottom reach....load more