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Gwyneth Paltrow plans to leave Goop

"My dream is that one day no one will remember that I had anything to do with it," she said

By Verinia Khoo | Published: 1 Aug 2016

Gwyneth exits Goop
Photo: Splashnews

Actress Gwyneth Paltrow has announced her plans to leave her lifestyle website Goop, which she founded in 2008.

"In order to build the brand I want to build, its scalability is limited if I connect to it," Gwyneth said at the 2016 Sage Summit in Chicago. "So I always think: 'How can I grow the brand? How can I separate myself from the brand?' and I think it's going to be more its own brand. My dream is that one day no one will remember that I had anything to do with it."

However, according to Us Weekly, the actress still intends to stay committed to the brand and only saw her departure from it as a way to help it "grow and build on its success of its own." If all goes as intended, Goop will no longer be looked at as 'Gwyneth Paltrow's blog.'

Related: Blake Lively shuts down her lifestyle site
Related: Coldplay releases 'Everglow' featuring Gwyneth Paltrow
Related: Valentino and Goop's collection is inspired by Wonder Woman


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