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Celebs Join Vivienne Westwood and Greenpeace To Save The Arctic

Designer Vivienne Westwood enlists models, musicians and actors in a new green campaign

By Jamie Khoo | Published: 11 Feb 2014

Greenpeace Celebs
Photo: Greenpeace/Andy Gotts

A new campaign between designer Vivienne Westwod and Greenpeace turns our attention to the oft-forgotten Arctic. A top-billed ‘cast’ of celebrities have further lent their support for the cause by participating in a photo campaign that features the stars in Save the Arctic t-shirts.

Shot by celebrity photographer Andy Gotts, the cool series of portraits include musicians such as Chris Martin and Paloma Faith, actors George Clooney and Terry Jones, and mother-daughter model duo Georgia May Jagger and Jerry Hall.

The 72-year-old designer, known for her risk-taking design, has recently shifted her focus from fashion to championing green issues. In November last year, she even took to the streets in a Greenpeace “Free the Arctic 30” protest in London to campaign against drilling in the Arctic. This latest photo campaign follows her efforts to protect the region, known to be one of very few untouched areas left.

A conscious, activist designer who’s as much saving the world as she is about fashion? Now that’s a cause we can all get behind.


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