SK-II and National Geographic send 4 women into the wild in the name of beauty
Four women, four extreme environments, with the goal of testing the limits of their skin
SK-II puts its iconic Facial Treatment Essence to the ultimate test by sending it out to the world's most extreme locations.
In the new Face The Wild campaign, in collaboration with National Geographic, Japanese actress Kasumi Arimura, global fashion icon Chiara Ferragni, Chinese actress Nini and South Korean actress and national boxer Lee Siyoung will take on four of the earth's harshest environments. From the hot and extremely dry Anza Borrego Dessert in Western America to Indonesia's active Ijen Volcano, all eyes are on the SK-II Facial Treatment Essence to prove how it is able to protect and heal the skin through thick and thin.
The four women will also share stunning on-location beauty shots as part of the Face The Camera element of the challenge. It's beauty at its extreme. Watch the campaign teaser now.