You should be excited about Louis Vuitton's new perfume
Why? First of all, you probably weren't even born yet the last time the maison made one
Louis Vuitton is finally making a new fragrance, Les Parfums Louis Vuitton, 70 years after it last released one. That's seven decades, longer than most of you have lived; longer than Malaysia's years of independence. The word 'finally' has never held this much meaning.
Grasse native and perfumer Jacques Cavallier-Belletrud is the man behind the new fragrance; he spent months travelling around the world to be inspired and found it in "exotic places and rare materials." The exact notes have not been revealed yet, but Louis Vuitton hinted in a press release that the May rose (centifolia) and jasmine were subjects in his experiments.
Cavallier-Belletrud also found that he was attracted to the scent of natural leather and how it is more floral than musky. When you think about how Louis Vuitton prides itself in leather-making, this is probably the perfect way for it to re-enter the world of perfumery. The fashion house also released these images to accompany the announcement; consider them pins on the perfumer's moodboard, if you like.
Everything else about Les Parfums Louis Vuitton is being kept under wraps, including the bottle design, so we'll just have to wait until September for more reason to gush.