share

You should be excited about Louis Vuitton's new perfume

Why? First of all, you probably weren't even born yet the last time the maison made one

By Andrea Tim | Published: 17 Jun 2016

Les Parfums LV
Photo: Louis Vuitton

Louis Vuitton is finally making a new fragrance, Les Parfums Louis Vuitton, 70 years after it last released one. That's seven decades, longer than most of you have lived; longer than Malaysia's years of independence. The word 'finally' has never held this much meaning.

Grasse native and perfumer Jacques Cavallier-Belletrud is the man behind the new fragrance; he spent months travelling around the world to be inspired and found it in "exotic places and rare materials." The exact notes have not been revealed yet, but Louis Vuitton hinted in a press release that the May rose (centifolia) and jasmine were subjects in his experiments.

Photo: Louis Vuitton

Cavallier-Belletrud also found that he was attracted to the scent of natural leather and how it is more floral than musky. When you think about how Louis Vuitton prides itself in leather-making, this is probably the perfect way for it to re-enter the world of perfumery. The fashion house also released these images to accompany the announcement; consider them pins on the perfumer's moodboard, if you like.

Photos: Louis Vuitton

Everything else about Les Parfums Louis Vuitton is being kept under wraps, including the bottle design, so we'll just have to wait until September for more reason to gush.

Related: ELLE's office drawer beauty essentials
Related: Chloë Grace Moretz is the new face of Coach the Fragrance


Most Popular

Advertisement

MORE, MORE, MORE

UD X Basquiat

UD X Basquiat

The brand teams up with the critically acclaimed artist's estate for a 9-piece collection

ELLE Instagram
SK-II Beauty Creator

SK-II Beauty Creator

She wins the Beauty Bound 2017 competition in Okinawa, beating eight other contestants from around the region

Grown Alchemist

Grown Alchemist

Organic beauty products that are backed by science? Yes, please

Advertisement
Chanel Blue Serum

Chanel Blue Serum

A new all-purpose serum harnesses secrets learned from the world's healthiest people

Chiara's SK-II test

Chiara's SK-II test

How will the Italian fashion blogger's skin fare in the extreme heat and dryness of the desert?

SK-II Face The Wild

SK-II Face The Wild

Four women, four extreme environments, with the goal of testing the limits of their skin

ELLE Instagram