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The Stella McCartney fragrance is back

The British designer enlists Lara Stone for the relaunch of her eponymous perfume, Stella

By Andrea Tim | Published: 24 Jul 2014

Stella's fragrance
Photo: Stella McCartney

Stella McCartney's fragrance, Stella has just been relaunched with a new campaign, new packaging, and a new spokesmodel, Lara Stone. Photographers Mert Alas and Marcus Piggott shot the campaign.

"Stella is a celebration of women, and Lara is the perfect representation," Stella said of her perfume and the model who fronts the campaign. "She brings the ideas of the fragrance alive, in an honest way, she is a modern woman who is approachable and sensual at the same time."

Stella's campaign video made its debut on the designer's Instagram, and has Lara nibbling playfully into a block of ice containing the signature plum-purple flacon. The Stella eau de parfum – available in 30ml, 50ml, and 100ml – rolls out worldwide starting 1 August.


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