Soo Joo Park is the new face of L’Oréal Paris

This makes her the first Asian-American to have nabbed the role

By Verinia Khoo | Published: 27 Mar 2015

Soo Joo for L’Oréal
Photo: lorealparisfr/Instagram

Soo Joo Park is no stranger to the fashion and beauty world, having walked the runways for Chanel and Moschino, been cast in DKNY's spring campaign and become Redken's hair muse late last year.

But late last night the Korean model went next level when she was announced as L’Oréal Paris's new spokesmodel, via the brand's Instagram. She joins the ranks of L’Oréal elites such as Jennifer Lopez, Lara Stone and Doutzen Kroes. Happily, it was also Soo Joo's birthday yesterday (happy birthday Soo Joo!).

The model expressed her gratitude and excitement in an interview with, saying "I'm extremely honoured and so happy because they're both [L'Oréal and Redken] global brands that are known for pushing innovation and beauty that not only comes from the outside, but also the inside."


Most Popular

ELLE Instagram


bottom reach....load more