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Redken signs transgender model, Lea T

The Brazilian Givenchy muse's silky tresses have won her a contract to be the new face of the hair care giant

By Andrea Tim | Published: 5 Nov 2014

Redken signs Lea T
Photo: redkencanada/Instagram

Lea T already has an enviable figure, amazing hair, killer cheekbones, a Givenchy rep and pop culture cred, but at 33, the Brazilian transgender model isn't anywhere near the end of her career. Enter her latest contract with Redken, who has signed the anti-bullying campaigner as its new muse – a dream come true for Lea.

"I love working with Redken because they appreciate all kinds of beauty," the model said. "They believe in the individuality of the person, and I think that's really important."

Lea's casting is welcome news for the transgender community, who are rarely featured in beauty campaigns. Of course, RuPaul's MAC Viva Glam campaign in the 90s set the ball rolling, but it's time for this diversity to become more of an industry norm. And in Lea's case, it helps when you have the kind of luscious locks everyone wants.

"My mum has beautiful hair, and when I was young I was so envious of it," Lea said. "Hair is so important for a woman, and I'm so lucky [mine] is natural, strong, and shiny."

Related: Sky Ferreira has her hair brightly coloured for Redken


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