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Pat McGrath is launching a permanent makeup collection

And as Pat says, this truly is the golden age of makeup

By Lydia Chan | Published: 16 Aug 2017

Permanent McGrath
Photo: sephorapro/Instagram

Stop the presses because makeup extraordinaire Pat McGrath will be launching a permanent cosmetics collection entitled Unlimited Edition under her bespoke Pat McGrath Labs brand!

According to the makeup artists' Instagram account, the collection will consist of three eye palettes (which makes 30 eye shadows shades in total), 40 lipsticks, 11 lip liners, five eye pencils and "Mother's mysterious, mesmerizing mascara." In other words, we best start saving up!

Fans of McGrath can also revel in the fact that they'll be using some of the makeup artist's go-to colours throughout her impressive career.

From what we've seen in the teaser videos, we're already coveting the shimmery eye shadow and the gorgeous matte lipsticks (that dusty rose shade, though). For the packaging, the makeup maven stuck to the edgy, rock-and-roll aesthetic she used for her sold-out Lust:MatteTrance lipstick line.

Set your alarms for midnight, 16 September 2017 (that's 12pm for us in Malaysia) for the first drop of this glorious collection on patmcgrath.com. According to WWD, the site will first launch all 40 lipsticks in two finishes. The rest of the Unlimited Edition collection will be made available on 28 September.

Sometime this month, Pat will also host a "secret" pre-sale for those who subscribe to the website, allowing you to shop the collection before the official launch. Come October, the collection will available online at Sephora. No word yet whether it'll be coming to Sephora Malaysia but we'll keep you posted.

Related: The Gucci Bloom fragrance campaign film is here
Related: ELLE tries NARS' new Powermatte Lip Pigments


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