share

Pat McGrath's new gold pigment product is out

It's a super pigmented pot of gold – we wouldn't expect anything less from Pat

By Shantila Lee | Published: 29 Oct 2015

Pat's Gold 001
Photo: patmcgrath.com

It's finally here – the first product from Pat McGrath's own makeup line is out, and we're buzzing.

We got a first glimpse of it at Prada's Spring 2016 show (below), where Pat was backstage and at it again, painting models lips in uber gold lacquer, which was this new product that's just come out. A week later, she staged a total takeover at Paris Fashion Week, adorning anyone they could get their hands on at the Tuileries gardens with gilded lips, lids and lashes.

Pat McGrath ad Prada SS16
(Photo: patmcgrathreal/Instagram)

That night, a release came from Pat that she's created her very own makeup product, Gold 001. Right then, a ticking clock appeared on her new online platform, Pat McGrath Labs, counting down to the day when the product will be released. This is all a run-up to Pat's launch of her full eponymous makeup brand next year, huge news that shook the industry (and us).

And now, we have the first released product. Gold 001, available for purchase on patmcgrath.com in limited quantity at a price of $40 (approx. RM172) each. It's delivered in a pouch stuffed in gold sequins, inside which lies the gold pigment itself, a spatula, Mehron mixing liquid and a second life container in which to store it. You can apply it from the original container, smash the pigment with the spatula and transfer it into the other container or apply it with a brush dipped in the mixing liquid for that molten look.

Pat McGrath Gold 001
(Photo: patmcgrath.com)

It pretty much looks like gold leaf when pressed into the skin, with seemingly butter-soft texture that just glides on. A dream for makeup artists the planet over. Pat describes it as "multidimensional, microfine pigment that knows no limits," goading us on to "Break the rules and be inventive. Gild eyelids and Cupid’s bow. Electrify brows and lips. Buff into skin for blinding luminosity."

Watch the videos below and be inspired to get gilded.

 

CUT. SNIP. POUR... Available 10.29.15 at patmcgrath.com #Gold001 ✨✨✨ (photos by @maximepoiblanc)

A video posted by Pat McGrath (@patmcgrathreal) on

 

Gold 001 by Pat McGrath Labs from Pat McGrath Labs on Vimeo.

Related: Pat McGrath launches her first beauty product


Most Popular

Advertisement

MORE, MORE, MORE

Kaka wears Chanel

Kaka wears Chanel

What you need to create a smoky eye look with Lucia Pica's new makeup collection

Colour hair mania

Colour hair mania

ELLE's beauty editor follows her Manic Panic dreams, much to the chagrin of professional hairstylists

Lazy girl makeup

Lazy girl makeup

Beauty editor Grace Wong demonstrates an easy makeup look with just two products in under ten minutes

All about IT

All about IT

We speak to Jamie Kern Lima about skincare, launching a cosmetics line and what sets IT Cosmetics apart from the saturated beauty marketplace

ELLE Instagram
Chanel La Solution

Chanel La Solution

The Best Moisturiser for Sensitive Skin in the ELLE Malaysia Best of Beauty Awards 2016

Advertisement
Chanel Le Rouge

Chanel Le Rouge

This makeup collection is not just a lot of fun, but so easy to wear. Take a closer look

ELLE Instagram