share

Pat McGrath launches her first beauty product

The legendary makeup maestro debuts new gold pigment makeup

By Shantila Lee | Published: 1 Oct 2015

Pat McGrath makeup
Photo: patmcgrathreal/Instagram

The beauty industry is in a tizzy over news of the launch of Pat McGrath's first ever, all-her-own makeup product. Pat is a legend for beauty editors, makeup junkies and fashion fans alike: she sets the bar at every Fashion Week for boundary-smashing makeup incarnations and she's the brain behind products like Dior's iconic Diorshow Mascara and loads of others from Gucci, Dolce & Gabbana and Max Factor.

For the past couple months, Pat's been dropping hints about gold, giving us an inkling that something big was about to go down. First she adorned Kim Kardashian with heavily gilded brows and lids for The Violet Files (above, left).

Then, at Spring/Summer 2016 she did another face-covering number at Givenchy where the girls were decked out in chunks of bling (above, middle) and lacquered the models at Prada with ultra-vivid gold lipstick (above, right). Soon after a press release from Pat's office heralded the coming of a gold product, describing it as "mysterious, high-impact, rich, metallic pigment".

Finally, 5 days ago, this video appeared on her Instagram account:

 

COMING SOON...

A video posted by Pat McGrath (@patmcgrathreal) on

And today, the cat's out of the bag: Pat has confirmed she's conjured her very own makeup product, titled 'Gold 001': a dazzling gold paint swimming with flecks of glitter that goes on the eyes, lips or cheeks. The launch took place at the Tuileries gardens in Paris, where Pat and her team slathered models, editors and the public in gobs of the gold pigment.

With its debut she also launched patmcgrath.com, her own forthcoming website for 'Pat McGrath Labs', which isn't much of anything right now except for a clock counting down 20 days, but you can sign up to get updates on Gold 001. We don't know what the product actually looks like, or any further details, but we'll update you as the info comes in.

Our guess is Pat is venturing out on her own, building her brand, via her massive influence in the beauty industry. We can't wait!

Related: 14 runway beauty looks you can try now
Related: Prada SS16


Most Popular

Advertisement

MORE, MORE, MORE

Liquid Lip Velvet

Liquid Lip Velvet

Out today, Burberry's new liquid lip formula is a thing of beauty, offering a matte finish, comfortable wear and a soft stain. Should you get it?

ELLE Instagram
Two-tone lips

Two-tone lips

A quick and easy way to maximise your Clinique Crayola haul

Schawal fragrances

Schawal fragrances

#SmellLikeSchawal (not the official fragrance hashtag, but we're calling it!)

Too Faced x KvD

Too Faced x KvD

Your two favourite brands, joined together in holy (makeup) matrimony

Advertisement
Sulwhasoo store

Sulwhasoo store

There's now a one-stop shop for all things from this Korean beauty brand

Blackpink's Lip Feat

Blackpink's Lip Feat

The Korean cosmetics brand releases 16 lip shades inspired by members of the K-pop girl group

ELLE Instagram