Josh Whitehouse and Amber Anderson play lovebirds in Mr. Burberry short film

Burberry debuts its new Mr. Burberry fragrance

By Andrea Tim | Published: 5 Apr 2016

Video: Burberry

Burberry's My Burberry fragrance for women has a boyfriend now. The British fashion house has launched Mr. Burberry, which was inspired by its iconic black trench coat.

Creative director Christopher Bailey worked with French perfumer Francis Kurkdijan to create Mr. Burberry, which is described as herbal woody, with a zesty grapefruit accent. Like the My Burberry, the Mr. Burberry bottle can also be personalised with up to three initials.

Photo: Burberry/Steve McQueen

Actor and singer Josh Whitehouse is the star of the campaign, which was shot by Academy Award winner Steve McQueen and also features Burberry regular Amber Anderson as his on-screen girlfriend.

"I feel incredibly honoured, shocked, and delighted to be cast as Mr. Burberry," the 26-year-old said. "It's quite overwhelming. Steve McQueen is a great director and Amber Anderson is a brilliant actress, so shooting the campaign was an absolute delight. I was so comfortable on set. We were all on the same page. Christopher Bailey was always around giving us his support. Between all of us, we were able to share a vision and I'm really proud of what we were able to achieve."

Photo: Burberry/Steve McQueen

"For the Mr. Burberry film, I wanted to convey the idea of two people who are passionately in love," Steve said. "It's that moment in a relationship where all you are thinking about is each other, and all you want is to be with each other."

And true enough, Josh and Amber are just a dream to watch, and Benjamin Clementine's haunting vocals (he sings his 2014 original I Won't Complain) provide the perfect soundtrack to the film.

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