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Matthew McConaughey in new Dolce & Gabbana ad

Matt smoulders and his tiny co-stars play it cool for the new The One for Men EDP campaign

By Shantila Lee | Published: 19 Oct 2015

McConaughey for D&G
Photo: Dolce & Gabbana

Dolce & Gabbana has just launched The One for Men Eau de Parfum, the latest scent in their iconic The One collection. In the new campaign images lensed by Brigette Lacombe, Matthew McConaughey reprises his role as the brand's scent ambassador but this time with three kids starring alongside him.

The official word from Dolce & Gabbana is the new campaign is meant to celebrate the joy of family life. Like the scent, Matt smoulders, oozing masculinity, a well-coiffed beard and slicked-back hair (and, obviously, the super sharp suit) adding to the effect.

The scent is made for perfume connoisseurs, a magnetic, ultra intense oriental-spicy parfum that exudes charisma and sophistication. From the umber, dark glass flacon to accords of coriander, basil, ginger, orange blossom and tobacco, it represents raw manliness in every sense of the word.

Watch the fragrance video below.

Related: Johnny Depp is a rockstar in the Dior Sauvage film
Related: Models take runway selfies at the Dolce & Gabbana SS16 show


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