Marc Jacobs Velvet Noir mascara for max volume

Want giant lashes? Head this way

By Shantila Lee | Published: 30 Dec 2015

Velvet noir
Photo: marcbeauty/Instagram

Our new go-to, can't-live-without-it eye makeup must-have is Marc Jacobs' Velvet Noir Major Volume mascara. In the photo above, the left lashes have 2 coats of Velvet Noir, and on the right, none – see the difference?

Marc Jacobs Velvet Noir mascara
Photo: marcbeauty/instagram

The new mascara promises faux lash-esque volume of enormous, epic proportions: thick, luscious lashes in a blink. "The lash-maximizing, curvy brush places the most volume at the hard-to-reach center lash line, and the defining tip styles lashes for major drama," according to Marc Jacobs Beauty. "The ultra-concentrated black pigment delivers the greatest visual impact, and the flash volume complex creates instant, smudge-free length and volume in three strokes or less." Winona Ryder hints that it is smudge-free in the campaign video (watch it here), as she flicks a lacquered fingernail across her lashes.

Winona and Adele
Winona Ryder (left) and Adele on Time (right) (Photos: marcbeauty/Instagram)

Her eyelashes look massive in campaign images, sans falsies, and Adele's fluttery eyes on her Time magazine cover were also apparently courtesy of the Velvet Noir mascara. It should hit Sephora stores here soon, we'll keep you updated.

Related: Winona Ryder for Marc Jacobs Beauty


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