Manny Gutierrez is Maybelline's first male ambassador

He wears mascara better than you

By Verinia Khoo | Published: 6 Jan 2017

Manny for Maybelline
Photo: mannymua733/Instagram

Maybelline is the next cosmetics giant to hop on the diversity train by appointing beauty vlogger Manny Gutierrez as its first-ever male ambassador. Manny's first assignment? The Big Shot Mascara campaign, alongside fellow beauty vlogger Shayla Mitchell.

The ecstatic makeup pro shared the news on Instagram, where he is followed by over 3 million users. "Honestly I couldn't be more honoured [or] thrilled! Thank you to Maybelline for taking a chance on me!" he wrote.

Maybelline's senior vice president of marketing, Anne Marie Nelson-Bogle also shares Manny's enthusiasm.

"We're so excited to team up with Manny and Shayla, who are true leading influencers in the social media world, on our first ever video campaign that features influencers as the stars," she said in a statement. "The duo's boss-like personalities, in which they unapologetically slay both their makeup looks and their professional lives, made them a perfect fit for the role."

This is clearly a huge step forward for gender diversity in the beauty industry. In October last year, James Charles joined CoverGirl as the brand's first ever CoverBoy. Like Manny, James also has a huge following on Instagram (1.2 million to be exact!) and regularly posts beauty tutorials on YouTube. The 17-year-old even garnered attention from Zendaya after he tweeted about bringing his own ring light to school to retake his senior photos.


I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good. 😊💕 make sure you check out @covergirl's page for more info coming soon, and my new bff @katyperry as well for a cute pic! 😉 Thank you all so much. This would not be possible without all of you.

A photo posted by James Charles (@jamescharles) on

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