Lily James is the face of My Burberry Blush
The My Burberry fragrance collection has a new family member, and Lily James stars in the campaign
My Burberry and My Burberry Black have a new sibling. Where the two fragrances are sophisticated and sexy, My Burberry Blush is youthful and fresh, though no less charming. Lily James, who fronted the My Burberry Black campaign, is also the face of Blush. Mario Testino photographed the actress for the campaign.
Perfumer Francis Kurkdjian and Burberry chief creative officer Christopher Bailey worked on the concept of the new fragrance, which opens with zesty notes of pomegranate and lemon. These give way to a floral heart of geranium, crisp apple and rose petal. Jasmine and wisteria make up the My Burberry Blush's base notes, a warm but not overpowering finish to the fragrance.
"It feels lightened, airy and not too sweet," Lily says in another video, seen below. "All chaotic but in harmony."
The bottle design mimics the My Burberry family's signature features, but for these differences: the bottle and hand-tied garbadine knot are pink, and the cap's horn finish is in a lighter shade. These are references to Burberry's iconic trench coat, first created by Thomas Burberry over 100 years ago.
My Burberry Blush EDP – RM540 (90ml), RM370 (50ml), RM240 (30ml) – will be available on counters and online from August 2017.