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Lily James fronts the My Burberry Black fragrance

The 'Cinderella' star lands her first beauty gig, and it's a big one

By Shantila Lee | Published: 23 Aug 2016

Video: Burberry/Mario Testino

Brit actress Lily James has bagged the ultimate, much-coveted spot amongst the ranks of beauty ambassadors, following in the footsteps of Kate Moss and Cara Delevingne to front the new My Burberry Black fragrance. Dressed up in an all new amber and black bottle, the new addition to the My Burberry fragrance line oozes sensuality and a dark mysteriousness.

Shot by Mario Testino, Lily smoulders in the campaign, her sultry stare and insouciance encapsulating the inspiration behind the new parfum.

Behind-the-scenes of the campaign. (Photos: Burberry/Mario Testino)

"I am thrilled to be officially joining the Burberry family. I am so proud to be British, so it really means a lot," Lily says. "Shooting my first campaign was so special – I don't want to give away too much but I had a lot of fun showing a different side of myself."

Crafted by Burberry Chief Creative and Chief Executive Officer, Christopher Bailey, in collaboration with celebrated perfumer Francis Kurkdjian, the notes have been adjusted to fit the new directive. An initial hit of jasmine flower, followed by an intense heart of candied rose and peach nectar, mellowing down to a base of amber patchouli, make this a fruity floriental for the senses.

(Photo: Burberry/Mario Testino)

My Burberry Black Parfum, 30ml, 50ml and 90ml are priced at RM240, RM370 and RM540 each.

Related: Charlotte Tilbury releases first fragrance campaign starring Kate Moss
Related: Natalie Portman is absolutely bewitching in new Miss Dior video


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