Liam Hemsworth is the new face of Diesel fragrance

Smell the sexy off this one

By Verinia Khoo | Published: 18 May 2015

Liam for Diesel
Photo: Diesel/Instagram

Liam Hemsworth has a new gig as the face of Only the Brave men's fragrance produced by Diesel and L’Oréal. The news was announced over the weekend via the brand's Instagram.

"A brave man is characterized by his strength, his determination and, above all, for his ability to live courageously, following his own rules. I think that Liam embodies these qualities, and I am happy to have him as the face of Only the Brave," said Andrea Rosso, Diesel's creative director.

WWD reported that the Australian hunk will appear in campaign ads that are scheduled to be released in Europe in July this year. This will be Liam's first foray into the fragrance world, but we think it won't be his last.

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