L'Oréal's new muse is... Karlie Kloss

Meanwhile, Blake Lively, Zoe Saldana, Freida Pinto and more team up for an all-star L'Oreal ad

By Andrea Tim | Published: 23 Sep 2014

Video: L'Oreal Paris Canada

It's official; Karlie Kloss is indeed L'Oréal's new spokesperson (and a pretty busy girl this year). The cosmetics company released this video, introducing its newest leading lady, without so much as showing her entire face or allowing the slightest mention of her name.

However, by the looks of those paper-thin lips, arched eyebrows and a big hint (4 foot long legs), it's quite undoubtedly Karlie. The Victoria's Secret Angel fronted the brand's Prodigy campaign next to Liya Kebede and Lara Stone earlier this year.

That's not all that L'Oréal has got going on. Its army of beautiful spokeswomen came together to promote the Color Riche Collection Exclusive Pure Reds. The star-studded campaign was shot by Norman Jean Roy and featured Zoe Saldana, Blake Lively, Aishwarya Rai, Natasha Poly, Jane Fonda Eva Longoria, Freida Pinto, Julianne Moore, Liya Kebede and Laetitia Casta.

Dressed in all-white and wearing their respective scarlet shades on their lips, each and every one of L'Oréal's famous ladies make a fair argument to convince us that red lips will always be here to stay.

Related: Karlie Kloss for Chanel Coco Noir


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