Charlotte Tilbury releases first fragrance campaign starring Kate Moss

The makeup guru explained subliminal attraction to be the concept behind the fragrance

By Verinia Khoo | Published: 16 Aug 2016

Video: Charlotte Tilbury

Supermodel Kate Moss stars in the campaign for best pal Charlotte Tilbury's debut fragrance, Scent Of A Dream and shows us that with just a few spritzes of the fragrance, you could be just as irresistable as she is (minus the crystal-embellished nude gown). That's what the fragrance is all about after all.

"I have been mixing my own Secret Scent for years and have been fascinated by the idea that one's perfume can attract others and also change the energy frequency of the people and environment around you," Charlotte said to the Daily Mail.

"I believe you can use Scent of a Dream to create an emotional pathway with someone else's energy centres: their brain, heart and sex receptors, igniting the senses. You can directly alter their state of mind and body through this scent. It sparks a subliminal key to attraction," she added.

As for why the makeup guru chose Kate to star in her campaign: "She gets me, and she gets the scent! She instinctively knew how to convey on camera the way that this scent is a portal for love, light, power, positivity and sex."

After watching the campaign, we can't agree more. Kate Moss is bewitching in the video. Charlotte Tilbury's Scent Of A Dream fragrance is now available on, but currently only ships to the UK.

Related: Charlotte Tilbury Hot Lips Collection
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