share

Karl Lagerfeld's cat to star in Shu Uemura campaign

Choupette, the designer's Birman cat will front Shu Uemura's autumn Shupette range

By Andrea Tim | Published: 14 Jul 2014

Choupette's campaign
Photo: Karl Lagerfeld and Choupette

Cats fronting beauty brands are a thing now (somebody tell Taylor Swift!), thanks to Karl Lagerfeld's famous feline friend, Choupette. The red-point Birman cat is apparently the first pet to be the face of a beauty name.

Karl has already photographed and sketched his self-professed spoiled, pampered kitty for her Shu Uemura holiday beauty range, Shupette. The purr-fect collection is expected to include feline-flick-worthy eyeliners and playful faux eyelashes, featuring quotes from Choupette herself (they're going to be a lot more posh than "meow", of course).

She's only two, but on top of her Shu Uemura contract, she will also be releasing her own book entitled Choupette: The private life of a high-flying fashion cat. Just think about her book signing sessions!

We're already bracing ourselves for future animal-endorsed campaigns. Wonder if Taylor Swift will volunteer her cats, Meredith and Olivia for any?


Most Popular

Advertisement

MORE, MORE, MORE

Fresh makeup staples

Fresh makeup staples

Makeup guru Wendy Rowe breaks it down for you so even beginners can create the look

UD X Basquiat

UD X Basquiat

The brand teams up with the critically acclaimed artist's estate for a 9-piece collection

ELLE Instagram
SK-II Beauty Creator

SK-II Beauty Creator

She wins the Beauty Bound 2017 competition in Okinawa, beating eight other contestants from around the region

Advertisement
Grown Alchemist

Grown Alchemist

Organic beauty products that are backed by science? Yes, please

Chanel Blue Serum

Chanel Blue Serum

A new all-purpose serum harnesses secrets learned from the world's healthiest people

Chiara's SK-II test

Chiara's SK-II test

How will the Italian fashion blogger's skin fare in the extreme heat and dryness of the desert?

ELLE Instagram