share

No joke, KFC is making edible chicken-flavoured nail polish

"Finger lickin' good" just got taken to a whole new level

By Andrea Tim | Published: 6 May 2016

KFC nail polish
Photo: KFC

KFC has heard your cry for the smell and taste of fried chicken to stay on your fingers, and so the company has made edible nail polish that apparently tastes like, well, KFC chicken. Yes, so crazy, we had to check today's date just be extra sure it wasn't April Fools' Day.

Photo: KFC

Staying true to the menu, the nail polishes come in Original (nude) and Hot & Spicy (bright orange). The campaign is being carried out in Hong Kong, and was confirmed by ad agency Ogilvy & Mather Group.

"Yes, it is actually a real thing," Anna Mugglestone, marketing and communications director for Ogilvy & Mather Group in Hong Kong, told The New York Times. "I tried it myself in the office when they were doing testing... It tastes like chicken. It's crazy. I don't know how they do it."

"To use, consumers simply apply and dry like regular nail polish, and then lick – again and again and again," KFC said in a statement. Um, okay. Pass the ketchup?

The company has even made a music video and took to social media to get consumers to decide which flavour will be mass produced. The downside: it's unlikely that the finger lickin' good nail polish will be extended to the Malaysian market, so if you're keen on cosmetics that taste like chicken, we hope you have friends in Hong Kong to do you a favour.

Related: Review: Nails Inc spray-on nail polish


Most Popular

Advertisement

MORE, MORE, MORE

Liquid Lip Velvet

Liquid Lip Velvet

Out today, Burberry's new liquid lip formula is a thing of beauty, offering a matte finish, comfortable wear and a soft stain. Should you get it?

ELLE Instagram
Two-tone lips

Two-tone lips

A quick and easy way to maximise your Clinique Crayola haul

Schawal fragrances

Schawal fragrances

#SmellLikeSchawal (not the official fragrance hashtag, but we're calling it!)

Too Faced x KvD

Too Faced x KvD

Your two favourite brands, joined together in holy (makeup) matrimony

Advertisement
Sulwhasoo store

Sulwhasoo store

There's now a one-stop shop for all things from this Korean beauty brand

Blackpink's Lip Feat

Blackpink's Lip Feat

The Korean cosmetics brand releases 16 lip shades inspired by members of the K-pop girl group

New at Nudestix

New at Nudestix

Co-founder Taylor Frankel introduces 7 new shades of nudes (including an exclusive shade), which launch in Southeast Asia before the rest of the world

ELLE Instagram