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Join Urban Decay and Gwen Stefani's efforts to empower women

Spending on makeup has never felt this good

By Verinia Khoo | Published: 15 Apr 2016

The Ultraviolet Edge
Photo: Urban Decay

Urban Decay is teaming up with Gwen Stefani to empower women with its global initiative, The Ultraviolet Edge. The campaign will raise funds to support select non-profit organisations in their efforts to provide shelter, education, protection and career training to women in need.

"It's so emotional to watch one woman write her name for the first time," Urban Decay founding partner Wende Zomnir said. "As a mother, it was so moving to learn that we've helped many women be able to feed their children three meals a day instead of just one."

The best part about this noble cause is how easy it is for us to play our part in it; shop the limited edition, neutral matte-coloured Urban Decay Enigma Eyeshadow Primer Potion (RM85). All proceeds from the sale will be donated to the chosen organisations.

The eyeshadow is only available at the Urban Decay standalone store in Suria KLCC from May 2016 onwards. Keep your eyes peeled as this is only the first product of many that will fund The Ultraviolet Edge.

Related: Ruby Rose is the new face of Urban Decay
Related: KL's best facials
Related: ELLE beauty editor's pick: April 2016


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