Jessica Alba releases new beauty line

Eco-friendly cosmetics are coming our way, courtesy of the actress-turned-entrepreneur

By Liz Bautista | Published: 22 Jun 2015

Jessica branches out
Photo: TPG

It looks like one of America's richest self-made women, Jessica Alba, is going to get even richer this year. That's because the 34-year-old co-founder of The Honest Company is expanding her offerings to beauty.

We assume the new offshoot, called Honest Beauty, will offer all-natural and organic-focused products in line with The Honest Company's philosophy. The brand has already created an Instagram account, revealing a campaign that features Jessica alongside women of different ethnicities (which she also posted on her own account), as well as a first look at the development of their colour collection.

The first products are set to come out this autumn. If they can make us look like Jessica then we'll take everything, thanks.


A photo posted by Jessica Alba (@jessicaalba) on


A photo posted by Honest Beauty (@honest_beauty) on

Related: Jessica Alba interviews Tory Burch


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