Introducing the highly anticipated Gabrielle Chanel perfume

What you need to know about Chanel's first fragrance pillar in 15 years

By Lydia Chan | Published: 10 Jul 2017

Gabrielle Chanel EDP
Photo: Chanel

Great things take time to perfect; after a lengthy 15 years since Chanel last introduced a fragrance pililar (the Chanel Chance), the Gabrielle Chanel has finally been unveiled. Joining the ranks of its already well-loved sisters like the iconic Chanel N°5 and the more youthful Coco Mademoiselle, the Gabrielle Chanel scent is said to encapsulate the temperament of the house's founder – rebellious, passionate and unapologetically daring.

The Gabrielle Chanel was crafted by perfumer Olivier Polge, who mimicked the late founder's gusto and went against the grain to create the 'ideal white flower'. A mixture of ylang-ylang, jasmine and orange blossom with hints of white musk, tuberose and citrusy accents (from mandarin peel, grapefruit and blackcurrant), the Gabrielle Chanel fragrance is slated to be anything but ordinary.

Housed in a square glass bottle, the packaging echoes the simple elegance of many of its predecessors. However, a subtle shift to a more contemporary look is evident when you note how, instead of the multi-faceted bottle cap seen on a number of its predecessors, the Gabrielle Chanel has a sleek gold cap.

If the Chanel N°5 is the scent we associate with timelessness, then we predict the Gabrielle Chanel to be the perfume for the modern woman who lives in the moment. Actress Kristen Stewart, the face of the fragrance, embodies this spirit.

[Updated 29 August 2017] The Gabrielle Chanel fragrance is available now at Chanel beauty counters worldwide.

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