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IT cosmetics finally lands on Sephora's website

The cosmetics line will arrive in stores next month

By Medina Azaldin | Published: 24 Aug 2016

IT cosmetics is here
Photo: Sephora

YouTubers and celebrities have been launching makeup lines left and right recently, but when a beauty line is developed with leading plastic surgeons, that's when we really sit up and give our fullest attention. After all, everybody wants great skin but not all of us have the option or would choose to get procedures done.

IT Cosmetics began when its co-founder Jamie Kern Lima, a long-time rosacea sufferer decided that while a lot of makeup promises to make us look better, not many actually do the job perfectly when it comes to complexions with serious issues such as acne and rosacea.

IT Cosmetics uses cutting edge technology and high performance ingredients in its products, with absolutely no animal testing. The line has been gaining cult followers in the US (its most talked about product being the Your Skin But Better CC Cream) and now we can get our hands on them via Sephora.my! The philosophy behind the brand is to create innovative products that get you compliments on your skin, not your makeup. And that's a belief that we're all in favour for.

IT Cosmetics will also be available in physical stores from October 2016.

Update: We previously wrote that IT Cosmetics will be available in stores from September 2016; Sephora updated us with the new information.

Related: Jason Wu redesigns the Caudalie Beauty Elixir bottle
Related: Pat McGrath introduces a new Max Factor collection


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