Helen Mirren's new L'Oréal ad will make you wish you were many years older
Some things really do get better with age
Perhaps you haven't thought about ageing yet. Or maybe you're of the camp that believes injecting away your wrinkles and emotions is the only way to preserve your youth. That's probably only because you haven't yet watched Dame Helen Mirren's new TV ad for L'Oréal's Age Perfect Re-hydrating Cream which is, we think, pretty near perfect.
"Grow another year bolder," she tells us, as she dons a too-cool leather jacket and powers up with some red lippy. "Our perfect age is now."
When we grow up, we want to be like Dame Helen. Are we worth it? Oh yes, we are. But we'll let Ms. Mirren convince you.
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