share

Helen Mirren is L'Oreal's new ambassador

The Academy Award-winning Dame proves that beauty doesn't falter with age

By Andrea Tim | Published: 28 Oct 2014

Helen for L'Oreal
Photo: L'Oreal

Helen Mirren was not airbrushed in her newest L'Oreal photos.

Yup, you read that right, the Academy Award-winning actress is as real as can be in the images from L'Oreal, announcing their latest beauty ambassador. Helen, who is to star in 2015 drama Woman in Gold, had insisted that her photos were not to be re-touched.

"I am not gorgeous and I never was, but I was always OK looking and I'm keen to stay that way," she said. "I have always loved the L'Oreal Paris brand, and I hope I can inspire other women towards greater confidence by making the most of their natural good looks. We are all worth it!"

The 69-year-old believes in wearing less makeup as you get older, and relies on her natural self to shine through. True, you can see wrinkles and smile lines in the photo, but humble Helen is undoubtedly beautiful.

This isn't the first time that a beauty brand has approached older women to be their spokeswomen. Jane Fonda and Diane Keaton are two other L'Oreal faces who have broken the age convention, besides Charlotte Rampling and Jessica Lange, who fronted Nars and Marc Jacobs Beauty respectively just this year.

Related: L'Oreal's new muse is Karlie Kloss
Related: Zoe Saldana is the face of L'Oreal Paris


Most Popular

Advertisement

MORE, MORE, MORE

Liquid Lip Velvet

Liquid Lip Velvet

Out today, Burberry's new liquid lip formula is a thing of beauty, offering a matte finish, comfortable wear and a soft stain. Should you get it?

ELLE Instagram
Two-tone lips

Two-tone lips

A quick and easy way to maximise your Clinique Crayola haul

Schawal fragrances

Schawal fragrances

#SmellLikeSchawal (not the official fragrance hashtag, but we're calling it!)

Too Faced x KvD

Too Faced x KvD

Your two favourite brands, joined together in holy (makeup) matrimony

Advertisement
Sulwhasoo store

Sulwhasoo store

There's now a one-stop shop for all things from this Korean beauty brand

Blackpink's Lip Feat

Blackpink's Lip Feat

The Korean cosmetics brand releases 16 lip shades inspired by members of the K-pop girl group

ELLE Instagram