H&M is launching a beauty line

Fashion for our face? Take our money!

By Andrea Tim | Published: 14 May 2015

H&M Beauty
Photo: H&M

[Updated 14 March 2015] Bad news for H&M fans in Malaysia – H&M Beauty will not be brought to our shores any time soon. So keep your fingers crossed that this non-plan won't be forever.


H&M will launch its first beauty line in September with 700 products. The line will later expand to include more than a thousand products of all kinds. What's more, just like the clothing section of the business, H&M Beauty will have a sub-collection of eco-friendly products.

"H&M Beauty is on its way! This autumn we'll unveil our new beauty line that will truly elevate your signature look. #HMBeauty will hit stores worldwide and online autumn 2015," H&M announced on Instagram.

Just imagine the crowd you'll have to beat to be first to get your hands on H&M's many nail shades, lipsticks, powders, primers, eyeliners, bronzers, body care and beauty tools. We'll probably be guilty of storming the queues, too.

(Photo: H&M)

Related: It's supermodel mania in H&M's new summer ad
Related: H&M store to open in Imago Mall, Sabah


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