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Gucci launches Gucci Cosmetics

Monaco royalty Charlotte Casiraghi is the first face of the new luxury beauty line

By Emma Chong Johnston | Published: 21 May 2014

Gucci Cosmetics
Photo: Getty Images

Gucci has finally taken a seat at the beauty table, and will be launching Gucci Cosmetics in September 2014 in selected countries. This includes Gucci Eye, Gucci Face, Gucci Lip and Gucci Nail. The line will be represented by Charlotte Casiraghi, the daughter of Princess Caroline of Monaco.

“Charlotte was a natural choice as she embodies the modern iconic Gucci woman,” said Frida Giannini, Gucci’s creative director. “Aside from her striking beauty, she is sophisticated, successful and iconic. A wonderful ambassador for Gucci.”

The campaign, shot by Mert Alas and Marcus Piggot, captured Charlotte in a series of ‘stolen moments’.  “I have really enjoyed my relationship with Frida over these last four years and I am now excited to work with her again on this signature project,” said Charlotte, who first bonded with Frida over their shared passion for horse riding. “I have great admiration for her both as a designer and a strong and visionary woman.”


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