Get your hands on Benefit Boi-ing collection before anyone else

When a concealer's so good, it deserves its own collection

By Medina Azaldin | Published: 9 Jun 2017

Benefit Boi-ing
Photo: Benefit

American cosmetics label Benefit is no stranger to producing cult favourite products. There's the ever-present Benetint, the vlogger favourite Hoola bronzer and every tired person's must-have, Boi-ing concealer.

Following the success of Boi-ing (seriously, that stuff is eight-hour sleep and eight glasses of water in a pot), Benefit introduces the Boi-ing collection which includes three relaunches and a brand new concealer to take on specific skin needs.

Boi-ing Brightening Concealer (formerly Erase Paste) aims to perk up the eye area, Boi-ing Hydrating Concealer (formerly FakeUp concealer) aids in tackling dark circles and soft lines, Boi-ing Industrial Strength Concealer (the OG Boi-ing) provides hardcore coverage on blemishes and the new lightweight Boi-ing Airbrush Concealer acts as a real life filter for your face by blurring any imperfections.

The relaunched products maintain their original formulas and each concealer comes in three shades. Score these babies ahead of their 22 June official launch at Sephora KLCC and Benefit boutique KLCC today (9 June) and tomorrow (10 June). There are also free gifts when you spend above RM300! All concealers are priced at RM105 each.

Related: Urban Decay made a new collection to match our Malaysian climate
Related: What ELLE's beauty editor is shopping on 24 Sèvres


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