Everything we know about Fenty Beauty

Rihanna has been teasing a ton of new products ahead of tomorrow's launch

By Lydia Chan | Published: 7 Sep 2017

Fenty Beauty details
Photo: badgalriri/Instagram

S.O.S, please someone help us because singer/badass/fashionista/all-around goddess Rihanna launches her Fenty Beauty line tomorrow and we're so excited. Seriously, our blood pressure is probably at risk. Over the past few weeks, RiRi has been teasing us with sneak peeks but tomorrow, once our hands are on the goods, we know we'll be singing Where have you been all my life?

Here's what you need to know ahead of the big launch.

The beauty countdown
Fenty Beauty will be launching exclusively on Friday, 8 September at 10am in Sephora stores nationwide with an online drop at 3pm. Who needs to go to work? (Work work work work...) Sephora KLCC will also be live-streaming the global event in New York from 7am in Malaysian time.

As an added bonus, the first hundred people to purchase Fenty Beauty products will receive a free Fenty Beauty by Rihanna holographic pouch. Tons of makeovers and giveaway samples also await you, so get there early.

It's mega inclusive
Save for a few pro makeup artist brands, most makeup companies offer a ceiling of around 20 shades for their foundations. Not Fenty Beauty. As confirmed by Rihanna herself, the Pro Filt'r foundation boasts 40 shades. About damn time. *swatches maniacally*


40 shades!

A post shared by Rihanna Daily ❤️ Fenty Beauty (@rihannadailybeauty) on

She's #teamlipgloss
Lipkit wearers wanting to chill from chapped city can slide on over to the glossy side with Gloss Bomb. We're calling it. The 2000s are back!


GLOSS BOMB. 9.8.17 #fentybeauty by @badgalriri

A post shared by Fenty Beauty By Rihanna (@fentybeauty) on

Highlighters galore
When the entire collection was still under wraps, RiRi tagged her cheekbones in this Instagram teaser, which led to some speculation...and now we know. There will be highlighters, from bright gold to dual-pan palettes and even maybe a cream version.


@fentybeauty #NewGenerationOfBeauty Coming...this Fall!!!!

A post shared by badgalriri (@badgalriri) on

Sassy shade names
'Gloss Bomb', 'Ridic' and 'Mean Muggin'' are just some of the RiRi-approved product shade names.


You don't all have to be all the same, all the time. Coming soon. #fentybeauty by @badgalriri. #shadenames @camila_costa

A post shared by Fenty Beauty By Rihanna (@fentybeauty) on

See you guys, bright and early tomorrow! 

Related: Warn your wallets: dUCk Cosmetics is here
Related: Asos is launching its own makeup line


Most Popular

ELLE Instagram


bottom reach....load more