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Estée Lauder Malaysia launches new online shop

Estée Lauder’s new Malaysian e-commerce site offers more than just a shopping platform – it’s a beauty community in itself

By Tengku Zai | Published: 11 Nov 2015

Video: Estée Lauder

Launching today, Estée Lauder’s new e-commerce site for Malaysia – esteelauder.com.my – has much to offer. Besides being a space for you to shop for your favourite Estée Lauder skincare and makeup, the new and improved website is intuitive, giving you a personalised albeit digital shopping experience.

What’s more exciting is that the site aims to build a digital beauty community with shoppable editorial content, customised product or regimen recommendations, ratings and reviews, and even product comparison tools. And besides just talking beauty, check out #TheEsteeEdit that runs everything from inspirational stories about the brand’s unique heritage and profiles on some of our favourite Estée Lauder women (like Eva Mendes and Kendall Jenner) to lifestyle features and even style tips.

To celebrate this new launch, the good people at Estée Lauder have also offered their shoppers some opening exclusives too. Receive a three-piece gift set that comes with an Opening Ceremony pouch with any online purchase of RM200 and above. Or grab the limited edition Kendall Jenner Exclusive lipstick shade called Restless, available online only. It even has her signature on it like a seal of approval. We reckon you should get both.

Estee Lauder online shop
The new online shop's homepage featuring exclusive Kendall Jenner lipstick (Photo: Estée Lauder)

Related: Watch: Kendall Jenner's new Estée Lauder campaign


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