ELLE tries NARS' new Powermatte Lip Pigments
The one liquid lipstick to rule them all?
I'll be honest. The first time I heard about this lip pigment, I wasn't sure what it even was. Pigment sounded like it could be a powder? A really over the top name for a lipstick? Only one thing was certain: new NARS face Bella Hadid is a total babe in the campaign images.
Fast-forward to the day a NARS publicist dropped by our office and put a pause to any productive activity for about 40 minutes. The long and short of it: NARS Powermatte Lip Pigments are liquid lipsticks. But that's where the similarities with most liquid lipsticks end.
These lip pigments have the texture of ink, extremely light and fluid yet intensely pigmented. A single swipe saturates lips with opaque colour. And when it sets, all 20 shades, from sweet dusty mauve (Save The Queen) to pitch black (Paint it Black) transform into a flexible film, feeling virtually weightless while lasting hours and hours. Coffee, croissants, hot soups, fried chicken – I put several different shades through the wringer and they barely budged. And when the colour eventually faded, there was zero unsightly flaking or patchiness. This is the real deal.
The NARS Powermatte Lip Pigment, priced at RM97 each, will be available from September 2017 at NARS Cosmetics Suria KLCC, Pavilion KL, Mid Valley Megamall, Sunway Pyramid and Parkson Gurney Plaza.