Dermablend's New Campaign Video Makes You See Beauty Differently
Three people with facial imperfections reveal their true selves in their Camo Confessions
What do we know of beauty? Or makeup, for that matter? While we're too familiar with how we ought to be confident with ourselves and not use makeup as a means to chase perfection, Cassandra Bankson, Cheri Lindsay, and Rico Genest see makeup as a way to let their real faces shine through.
In a refreshing take on how makeup empowers, not just covers up, Dermablend Professional unveiled its new campaign last month with inspiring videos featuring the Camo Confessions of three people who have what are commonly regarded as facial imperfections.
Beneath what some people would call ugly, weird, or scary are three attractive individuals who want nothing more than to be judged by who they are, not how they look.
Dermablend is a line of makeup formulated to camouflage and conceal mild to severe skin conditions, which gained success after Rico – also known as Zombie Boy – revealed the skeletal tattoos all over his body in an older Dermablend ad that went viral.
The non-scripted videos show the three of them wiping away their concealer as they confess about how they have been viewed and talked about, and how makeup has changed how they can express themselves.
21-year-old Cassandra said that it wasn't until she developed a passion for makeup and cosmetics that she found purpose to her life. The student and model (that's right) suffers from acne, but she is now a YouTube sensation whose beauty tutorials have garnered millions of views.
"I used to use makeup to cover up and to hide who I was. Now, I use it to express myself and show the world who I truly am," Cassandra says in her video.
Volleyball coach Cheri, who is diagnosed with vitiligo, a skin pigment disorder, said "I chose to just find an alternative... People could look completely through it and see who I was as a person."
Inviting everyone to share their own camo confessions, powerful words come from Cheri, "I invite you to blend in to stand out."
For every confession submitted, Dermablend will donate $1 to Look Good Feel Better, a cancer support charity dedicated to improving the lives of women suffering appreance-related side effects from cancer treatments.