share

Clinique's interactive Play With Pop music video is very addictive

Change the lip colour, change the genre

By Andrea Tim | Published: 11 Feb 2016

Play With Pop video
Photo: Clinique

Four Clinique Pop Lip shades, four music genres, one song. Zara Larsson already had a kicky music video released last year for her song Lush Life, but we have to say, the twist Clinique gave it has set the bar high for all music videos in the digital age.

The brand's Play With Pop campaign has transformed the singer's song into three new music genres, also keeping the original electro-pop genre in one of the versions. Each genre is represented by one shade of Clinique's Pop Lip Colour + Primer, and you can switch between each theme seamlessly as the video plays. Zara's outfits and hairstyles as well as the set changes, too!

1. The Bare Look (Acoustic): Clinique Pop Lacquer in Wink Pop

2. The Vixen Look (Dance Hall): Clinique Pop in Berry Pop

3. The Bold Look (Country): Clinique Pop in Cherry Pop

4. The Sweet Look (Pop): Clinique Pop Glaze in Bubblegum Pop

We don't know which we're more addicted to: the lip colours or the interchangeable genres. Click here to Play with Pop yourself.

Related: Clinique Pop Lip Colour + Primer
Related: How to get Lupita Nyong'o's blue lips


Most Popular

Advertisement

MORE, MORE, MORE

Fresh makeup staples

Fresh makeup staples

Makeup guru Wendy Rowe breaks it down for you so even beginners can create the look

UD X Basquiat

UD X Basquiat

The brand teams up with the critically acclaimed artist's estate for a 9-piece collection

ELLE Instagram
SK-II Beauty Creator

SK-II Beauty Creator

She wins the Beauty Bound 2017 competition in Okinawa, beating eight other contestants from around the region

Advertisement
Grown Alchemist

Grown Alchemist

Organic beauty products that are backed by science? Yes, please

Chanel Blue Serum

Chanel Blue Serum

A new all-purpose serum harnesses secrets learned from the world's healthiest people

Chiara's SK-II test

Chiara's SK-II test

How will the Italian fashion blogger's skin fare in the extreme heat and dryness of the desert?

ELLE Instagram