Clinique's interactive Play With Pop music video is very addictive
Change the lip colour, change the genre
Four Clinique Pop Lip shades, four music genres, one song. Zara Larsson already had a kicky music video released last year for her song Lush Life, but we have to say, the twist Clinique gave it has set the bar high for all music videos in the digital age.
The brand's Play With Pop campaign has transformed the singer's song into three new music genres, also keeping the original electro-pop genre in one of the versions. Each genre is represented by one shade of Clinique's Pop Lip Colour + Primer, and you can switch between each theme seamlessly as the video plays. Zara's outfits and hairstyles as well as the set changes, too!
1. The Bare Look (Acoustic): Clinique Pop Lacquer in Wink Pop
2. The Vixen Look (Dance Hall): Clinique Pop in Berry Pop
3. The Bold Look (Country): Clinique Pop in Cherry Pop
4. The Sweet Look (Pop): Clinique Pop Glaze in Bubblegum Pop
We don't know which we're more addicted to: the lip colours or the interchangeable genres. Click here to Play with Pop yourself.