ChloŽ Grace Moretz is the new face of Coach the Fragrance

Get a sneak peek of the campaign here

By Verinia Khoo | Published: 24 May 2016

ChloŽ's new Coach ad
Photo: TPG Images

Chloë Grace Moretz is the new face of Coach's new fragrance! The collaboration adds to Chloë's resume as the brand's Spring 2015 fashion campaign star.

"To me, this perfume is everything I love about Coach. It's modern and happy," Chloë said in a statement. "It perfectly captures the spirit, energy and excitement that Stuart has brought to Coach."

The fragrance collection – that is "individual, authentic and cool" according to Coach creative director Stuart Vevers – includes an eau de parfum, eau de toilette, lotion, body cream and shower gel. The range is expected to launch this September in the US; stay tuned to find out when it arrives in Malaysian stores.

In the meantime, take a look behind the scenes of the campaign here.


Soo happy to announce that I'm the face of Coach's new fragrance!!! #CoachTheFragrance #ComingThisFall

A photo posted by Chloe Grace Moretz (@chloegmoretz) on


#coachfragrance here we go.. Keep your eyes peeled .. @coach @stuartvevers #coach

A photo posted by Chloe Grace Moretz (@chloegmoretz) on

Related: Margot Robbie is the face of Calvin Klein's new fragrance
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