ChloŽ Grace Moretz is the new face of Coach the Fragrance
Get a sneak peek of the campaign here
"To me, this perfume is everything I love about Coach. It's modern and happy," Chloë said in a statement. "It perfectly captures the spirit, energy and excitement that Stuart has brought to Coach."
The fragrance collection – that is "individual, authentic and cool" according to Coach creative director Stuart Vevers – includes an eau de parfum, eau de toilette, lotion, body cream and shower gel. The range is expected to launch this September in the US; stay tuned to find out when it arrives in Malaysian stores.
In the meantime, take a look behind the scenes of the campaign here.