Charli XCX fronts Make Up For Ever's colourful Aqua XL Eye Pencil campaign
The collection arrives in stores in May
Pop artist Charli XCX is the new face of Make Up For Ever's Aqua XL Eye Pencil. The colourful campaign is the first of what's to be an "ongoing series of artistic collaborations that highlight stage artists and their makeup artists".
It's no surprise that the makeup brand enlisted Charli for the campaign; she wears turquoise and yellow eyeliner like it's the most natural thing to do, and makes a good case for us to try it ourselves.
"I love the creative energy of Make Up For Ever. They create products that allow me to experiment and be free," Charli said in a statement. "When I wear makeup I can feel sexy, demure, classic, futuristic... so many different things. Make Up For Ever is vibrant, energetic and diverse. I can play with the products to suit my mood. That's what I love the most."
See more behind-the-scenes photos from Charli's shoot below.
Make Up For Ever's Aqua XL Eye Pencil will be available at Sephora outlets nationwide and at Make Up For Ever Pro Boutiques in Gurney Plaza, Penang and Sephora Starhill (on Level 2) from 12 May 2016 onwards.