Chanel Chance Eau Vive: the film
Director Jean-Paul Goude has made bowling look like the most glamorous thing ever
The Chanel Chance perfumes have a new friend; the Chance Eau Vive joins the group with tenacity, as director Jean-Paul Goude highlights in his film. A girl steps up in a bowling alley with a giant bottle of the new Chanel Chance Eau Vive perfume, scoring a strike and earning her place with the other three Chance girls.
If the charming and dreamy ad – the girls even wear matching skirts in their respective Chance fragrance colours – wants us to take a chance, take a chance we will. We're not sure the local bowling alley will be so keen on us using glass bottles instead of bowls though.
Watch the full 30-second clip above, and the 15-second one below.