Asos is launching its own makeup line

The packaging is millennial pink and we cannot wait

By Verinia Khoo | Published: 6 Sep 2017

Asos makeup
Photo: Asos

UK online retailer Asos is launching its first eponymous beauty label to add to its Asos Face + Body range, which includes over a dozen other beauty brands. Come 20 September, you'll be able to shop online for Asos makeup essentials like highlighters, blush, lip pencils, lipsticks, and eyeliner online. They all come in cute millennial pink packaging, so good luck trying to resist the urge to post #instaworthy shots.

The best part? The price range is very accessible – products cost no more than US$17 (approx. RM72).

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