These magical hair towels cut drying time in half
Fun fact: these towels minimise hair damage too
Like anyone else, we love a good long shower – what we don't like: taking ages to dry our long hair. While hairdryers seem like the quickest option, the heat can sometime leave you with dry, brittle hair. Towel-drying, on the other hand, basically feels like an upper-arm workout.
Enter Aquis Hair's magical towels.
Sephora Malaysia has just started stocking products from the brand, and what has us excited is its line of luxe hair towels and turbans that apparently cuts drying time without heat, reduces blow-drying time in half, and reduces hair damage.
Aquis' website breaks down the science for us. Friction from terrycloth towels can cause damage to your hair while heavy, soaked towels lead to breakage. As a solution, the British-based brand created one-of-a-kind hair products made of Aquitex, a special textile that's lightweight and ultra-absorbent.
Beauty consumer research firm, The Benchmarking Company conducted a survey with over 200 Aquis Luxe Hair Towel users on their experience with the product. Ninety per cent of participants experienced a cut in drying time without heat, and easier styling. The study also found that coloured hair stayed vibrant longer, all thanks to that one towel. Another plus point: the products are supposedly perfect for curly hair, as it lessens frizz. Hurray!
Right now, there are four Aquis products available exclusively on Sephora Malaysia's website: the Lisse Luxe Hair Turban (RM143), the Lisse Luxe Hair Towel (RM143), the Waffle Luxe Hair Turban (RM192) and the Waffle Luxe Hair Towel (RM167). Every Aquis purchase from now until 30 June 2017 also entitles you to a free Aquis Lisse Luxe Hair Band, while stocks last.
The ELLE team definitely can't wait to test out the hair turbans, foreseeing nights of our hairs securely tucked in and drying well, leaving our hands free to give ourselves a manicure.