Moonshot introduces Lip Feat lipsticks, inspired by Blackpink

The Korean cosmetics brand releases 16 lip shades inspired by members of the K-pop girl group

By Lydia Chan | Published: 24 Jan 2017

Blackpink's Lip Feat
Photo: moonshot

Moonshot, YG Entertainment's supplementary Korean cosmetics brand has launched a new lipstick range Lip Feat., which is based on Blackpink, YG's newest K-pop girl group.

Lip shades were conceptualised by translating the four Blackpink members' personalities into different music genres. The result: four lip colour groups that consist of Electronic Pink (for Jisoo), Hip Hop Purple (for Jennie), Acoustic Nude (for Rosé) and Modern Rock Red (for Lisa). In total, the collection has 16 lip colours – nine standard semi-matte lipsticks, six matte lipsticks and one gold pearl lipstick, specially designed for layering.

Each lipstick promises intense and long-lasting colour, with just a single stroke. It's also surprisingly hydrating, despite its rich colour pigment. However, the coolest thing about Lip Feat. is the lipstick's unique "moonshot signature bullet" slant, specially designed to help even the most unskilled user apply a perfectly covered lip.

Moonshot's Lip Feat. is now available exclusively at, and will roll out in stores nationwide from 9 February 2017. The lipsticks are priced at RM85 each.

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